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About Us

IT that puts people first.

Primetech Solutions is a founder-led IT practice built on a simple belief: technology should serve the individual, not the other way around. Senior expertise, plain communication, and genuine care for every person we work with.

William Einald, founder of Primetech Solutions

"I started Primetech because IT too often forgets the people it's meant to serve. My focus is the opposite: understand each individual's needs, solve them properly, and explain the technology in a way that actually makes sense to them."

William Einald, Founder

How we work

Four principles that guide every engagement.

Senior engineers only

The consultant you meet is the engineer who delivers. No handoffs to junior staff or offshore teams.

Documented everything

Every project ends with full documentation: configuration records, runbooks, and handover materials.

Fixed-price where possible

We scope carefully and propose fixed fees. Hourly work is only used where scope is genuinely uncertain.

Vendor-neutral advice

We are not tied to any reseller. We recommend what is right for your environment, not what earns margin.

Our journey

Q2 2024

Primetech Solutions founded in Gothenburg, born from a simple observation: the IT industry is strong on technology, but weak on people. Too many individuals get overlooked when IT is run purely by the numbers.

The gap

In organisations large and small, IT often treats everyone as one undifferentiated group instead of seeing individual needs. Add a lack of plain communication, and good people end up underserved by the systems meant to support them.

Our focus

We build around the person, not just the platform, making sure every individual’s needs are understood and met, and translating business IT into language people actually understand.

Today

A founder-led practice delivering senior, people-first IT consulting and support (Microsoft 365, endpoint, network, security, and AI) for organisations across the Nordics.